0:01 

Okay, Dawn, now that you've both been on Silicon Valley Successes, and we've been sitting here backstage, we've had a lot of great things to talk about. I just wanted to continue conversation as this is great information. I think a lot of startups and founders out there could benefit from. So continue talking.

 

0:19 

Thanks. Okay. I was going to share that one of my observations with startups, especially when I was in Palo Alto is the is that the younger startups weren't as interested in getting in the vault involved in the chamber. But if it was a little bit older founder, so they had already gone to their first success. Now, they were working on their dream project, they really got a variety, they get the value they did, they really understood that the time investment, I mean, not the time necessarily, but the investment of resources was worth it. And they actually move the needle on some of their projects that way, you know, whether it was getting a whole town signed up for some new concepts that they had, or it was a new world restaurant product that they needed to take out. Now Palo Alto has some startup fatigue. So that's not a spot I would go to at this particular point. But Mountain View, they're still trying some things, maybe not in the restaurant space as much. But an older founder definitely can see the value a little bit more easily because they Dawn't feel like they have to reinvent the wheel, right?

 

1:16 

And for me, I totally agree. And I also see that there is such a dearth of opinions out there, that if you're going to be a startup, it's inherently you're 20 years old, right? Right. And guess what, the, the baby boomers, it's a huge, huge, huge, huge, huge market. And there's a lot of baby boomers that are entrepreneurs and creating businesses. And they have the whole package, they have the business experience, they've seen it before, right. So I've always find it interesting, especially with the startups that I work with, that are the 2022 year olds, they're, they're missing so much of the wealth of information that they can get by thinking bit people over 30 have nothing about nothing to offer. And so to me, that's just, you know, do that at your own peril. Because a Not only is the expertise is the financial who's going to buy your services, right? If you're catering specifically to other 20 year olds, that front of the thing, but guess who's going to be buying your products, people that are over 30, right. Yeah, you know, Dawn't dismiss that, or,

 

2:24 

and that's that, to add on to that. That is the value of a lot of the resources that we all have and can bring to the table is that we have a little bit more experience, and we can align you with people with experience for for the basic services that you need that you Dawn't really need to reinvent. There's not a value to reinventing, right? Yeah. What do you think, Shawn?

 

2:45 

I agree with everything you said. And that just to talk to doors a little bit, what information do you wish you had mentioned on Silicon Valley Successes that maybe there wasn't time for that we didn't cover?

 

2:57 

Well, I the only thing I can really think of is just some specific examples, perhaps, of people that I've worked with in the startup

 

3:05 

specifically, because I work with a lot of different things, not just startups, but so one of the startups I worked with was an Chinese based company. And there is probably maybe 20 young, they are really young, there's a couple of founders that we're probably over 30, but most of them are 2022 year old Chinese. And it's an online program for education, where you can learn coding, and once you graduate program, Google, Facebook, apple, they're the ones that are going to hire these people. And so they're, they're teaching around the world. So they brought me and I did a four part series of how do the the staff people, how do they not only relate to each other, other than just being on the computer all day, but then also, how do they relate to the students they're trying to attract into their program. And because a lot of it is talking and they're not used to it, per se, because they're so used to the online stuff, and the texting and here in Silicon Valley, is you have to be able to talk to people because, you know, a startup isn't going to be able to do a start up online

 

4:17 

justice that they just have to be able to talk

 

4:21 

about it. Right, right. Yes. Like, if you want to be as a 20 year old if you're talking to who has the money typically as people that are over 30, yeah, not all the time. But typically. So if you again, discount that as it's irrelevant, then you're discounting a huge swath of your market.

 

4:41 

So

 

4:42 

yeah, I agree with that. So I yeah, I did a four part series on how to talk to each other, how to talk to stick started, how do you look on video, right? And just getting over the whole confidence thing. But again, it's like if you can't figure out how to talk to different types of people. Yeah, you know, I can get very far and that Silicon Valley is perfect, because it's a melting pot. It is like the melting pot within the melting pot that the United States is, yeah, Silicon Valley, is this finite melting pot, get out there and start practicing on all these different communities. Oh,

 

5:18 

that's great. I want to share more about what you do with the businesses that belong to the Chamber of Commerce, right, because it has 50,000 people

 

5:28 

that are members that need to meet you

 

5:31 

talk about meeting people and a little bit about networking. You talk about the value of that

 

5:36 

you go first, and then okay.

 

5:40 

I know, I know, one of the things that I was sharing earlier with Doris was just that I meet so many people, and we exchange business cards. And perhaps there's even an offer made for, you know, something, you know, join me at this event, or we have this coming up and they Dawn't find a lottery tickets. Yeah, and I just Dawn't understand it, because that is absolutely the magic is to follow up. Shawn, you're excellent at following up. Oh, that I would listen to one of Yeah, it's

 

6:06 

follows up

 

6:07 

you do. You're great at introducing people at thinking, you know, like, oh, my goodness I met Doris and Tarsem Dawnna be great, right, let's put them together and see what happens. Totally planned this episode.

 

6:18 

But it isn't. It's just what you do. That's one of your that's a tremendous skill of of Shawn's right, but not everybody has that. Right, right. Right

 

6:26 

now, people networking. Oh, exactly the same. And also not only the bad follow up, but again, they show up, you know, so a lot of people say, oh, there's a networking event like will use the chambers, because chambers have a lot of networking event shall are going to show up, we'll go there. I know, I'm going to get business and they show up. And they get with who they already know. And they drink the drink. And they eat the food. And they sit with a three people they already know. Or they'll go out and get 22 cards and right, not following they go What a waste of time. And it was because Alright, so for me, I'm all about networking with intention, right? And it's not necessarily if I want to meet this person, this person, this person, and that's the only reason why you're there. Right? But again, it's like, if you Dawn't have a plan of why am I going to be there? It's an expensive proposition, both the cost to get in, but also the time, right, who has all this time? Yeah, to give up to a wasted event is very yummy. You guys spend a lot of your time making it a worthwhile event to go to for a reason. Right? And so it's just behooves people to be smart about how do they network and he had, for me, the key is, what do you say, when you network, right? And that is,

 

7:43 

yeah, that's perfect. Because and when I work with new chamber members, I really, really try to manage expectations around that around if you're not going to get 12 new clients or 12 new investors or whatever your thought is, you really need to go open minded, right? And you need to be very authentic and your interactions, right people. So kind of turn that hat around with you, as a business owner, just be a huge Right, right. And connect people find things in modality because the human thing is, especially as a brand brand brand new business owner is

 

8:14 

right ago this because I need clients. And again, we all do it. I need clients. And that's what you lead with. So people is all about this energy that you can feel like I have the greatest thing, but underlying that it's funny. clients will sign up, you will feel them. Yeah, translate, right? And yeah, back off. Because, like you. So new business owners, my feeling is they have to go through that because they need clients. But you have to go through that. Because you can say all day long, you Dawn't want to do that. But until they they internalize that they're doing it and what it feels like. Yeah, and they come out through the other side to finally go, Oh, I used to be that way. Now I've made it as like, Oh my god, I used to do it to you. I used to do it. And I Oh, yeah, you Dawn't want to do it. But it was doing it right. But you Dawn't realize you're doing it till you're successful enough that you're going through it to know that Oh, my God. That's right. And for me, it's it's, it's it's teaching by feeling it you have to be able to feel,

 

9:24 

you know, what can be helpful. The chamber has an there are a lot of these out there not necessarily chamber related, but leads groups where you can practice your message. So if you go to some of the really big race groups, there's a lot of formality involved. But in something like a chamber organization, we have a leads group they meet every other week, right, they get to practice their 32nd or 10 second, you know, pitch, they get to expand on it, because they're sharing with people that over time they feel comfortable with, right. And then once you know, one another's businesses, it's very easy then to switch that hat, right. That's what I suggest women in networking event, right. I'm going to I'm going to talk about your business and and you're going to talk about mine like, right out of our own way, right. So I'd introduce Shawn and introduce you.

 

10:07 

Exactly. me wait. So I have a philosophy about like, if you're in a leads group that meets regularly and say, There's 30 people in it, pretty much after a year, everybody knows pretty much who everybody is and what they do. Yeah, and that's where this practice of standard 32nd elevator pitch is. So my suggestion is, you need to change that up the site, you know, use, keep your name, keep your business name, but every time you say something a little bit different, because when people hear something different, you never know what will trigger say, I have a perfect person for you. But if you say the same thing, every week, people are going to go, Okay, he's gonna say, and they can say it back. They're not learning anything new that okay, or not. But then if you're at a networking event, that's when you you want to absolutely have something different to say, because, again, each event is different. And each person that you come across at the event will be different. That's where the short right Dawn't want to give that the thing that you do at your networking group. That's the wrong thing to say, at a networking event. Yeah,

 

11:17 

that's great. That was one of my favorite takeaway. So you talked earlier there, he has to realize how different those messages are. Yeah,

 

11:22 

it is different

 

11:24 

and how important it's so hard to do one

 

11:27 

Yeah, yeah. Right. That it the thought of doing five or seven see well, but that that Gary statements that I come across that because I do a lot of working with people on their elevator pitches. So that's another program I have the mistake people have is, but I do so much, I have to say it all, or they won't know what I do. Oh, they cram this much. And they either talk too fast, and nobody can understand a single word you're saying. Or they just go on and on and on. And on. And on. And after again, second seconds.

 

12:00 

And when people start doing that it gives them upset and when you get upset you're going hey, we're only supposed to have 30 seconds and this guy still going Yeah. Are you ever going to recommend somebody that you're not going to know? And now it's your Oh

 

12:16 

yeah. Yeah, you know that it's a you're introducing a burden to exactly

 

12:22 

what feels like a burden some conversation

 

12:25 

on somebody Oh, yeah. But if it was the other thing that's funny is this like you guys Dawn't talk too long because this morning I get up and it's different price me Yeah. And that's why everybody doesn't is because well, I'm different. So I'll do it because what I have to say is important and I need to get everything out there but you guys

 

12:46 

against human nature just

 

12:49 

yeah cracks me up.

 

12:50 

I'd like to do a workshop of some sort where we we work on that word right center

 

12:55 

last man I call it my zip line or your ears zip line. Yeah. Because you know, when you condemn files, you sip your file so yeah. Short sharp and then you know the zip line where it goes lickety split fast Yeah, right. I usurped it

 

13:08 

I liked it. Eric zip line that's pretty clever. NET great. Yeah. Do you have your zip line with

 

13:12 

your last

 

13:15 

but I need it

 

13:17 

you know people you do. I hope

 

13:20 

you did.

 

13:25 

Well, this was amazing information doors. Dawn. Thank you guys for for the extra time. You're welcome. And once again, I look forward to seeing you guys on our show again, the future and if you have any questions, please reach out to dawn and doors. What are your emails and contact information,

 

13:42 

Dawnna chamber M. v.org doors as Silicon Valley speaks.com. All right. Thank you. Thanks, john.