0:00

Okay, so say I have a purpose to get more people to watch a hypothetical TV show while I was coming up with this right now, what? What would the first steps be to try to get to that angle? Right?

0:14

So it's a, it's a really good question. And the way the way you go about this is really think about the people that would potentially be benefiting from your product. So from this hypothetical TV show, and so you would think about, okay, so what do they do? What are their titles, you know, what do they do during the day? Potentially? So, you essentially build a buyer persona, right? You you kind of

0:41

what buyer persona, can you tell, talk about that little,

0:44

it was my excellent Sorry, I meant you build a buyer persona. So you you think about, you know, who buys your product, or who just watches your soul? Ryan? Okay. And so you think about in more specific terms about the individual that you're trying to reach? Right, okay. And from there, then you essentially just try to tie back into what they're looking to achieve. And you really then tailor your message, for example, on social media to help them understand this particular TV show is exactly what you're looking to get out of it. And by watching it, you can learn amazing things, you get maybe recipes, how you can be successful in Silicon Valley, maybe you learn tricks from professionals that otherwise you wouldn't be able to meet, or that otherwise you wouldn't be able to speak to things like that. And social selling. And it's essentially the same thing, right. So when you look at LinkedIn, for instance, when many people on LinkedIn, they want to sell something, right, maybe it's themselves, maybe they have a product, maybe they are, in particular industries, like real estate insurance, or high tech sales, whatever it might be, it doesn't really matter. And so many people can talk about their title, their VP of sales, or something like that, or they, you know, they talked about being a director of something. And having made clubs on so many times fine. And that's not particularly helpful to me, assuming that I'm the person wanting to buy a particular product, right? Because I don't want to know about how you made club 15 times. Yeah, I want to know how you help the people like me achieve

2:28

what they are looking to, to address in their life. Right. So how do you how do you solve my problem, essentially?

2:35

So if I wanted to start a social media campaign, would you recommend starting on LinkedIn and trying to convey that one problem to people? Or would you recommend what would your tips and tricks be for LinkedIn, I guess, and then talk about other social medias after that.

2:52

Yeah, so the the interesting thing is, it's, it's really depends a lot on that, you know, that audience that you you're looking to achieve, right, there's no silver bullet, there's no particular platform that is particularly great for anybody and Facebook doesn't have all the answers. It doesn't Unfortunately, it has many answers, some, some of which you may or may not like. And so the thing is really think about, you know, this persona that you're trying to, to engage with, right?

3:27

What platform are they most likely to use? Right? Are they most likely to be found on Facebook? Or are they may be more on LinkedIn, you know, where do they share content? What kind of content do they consume. And so from that perspective, then you think about the one or two platforms that you actually are going to be engaging with, and that you're going to be using in order to actually speak to your audience. So there's, there's no particular like I said, you know, one size fits all approach, right? You really have to think about it every time, you know, depending on, you know, are you trying to do this for your own personal needs, you know, I tried to help a business and in many cases, it really varies quite a bit. On the other hand, you know, there's, there are some common threats, right. So, for example, for b2b companies, in many cases, a combination of Twitter and LinkedIn is fabulous. Okay, it works great, right? Because professionals are on LinkedIn. And they also in many cases, have, for example, a Twitter profile, or the company has a Twitter profile, because it's relatively easy to maintain, right. And so companies will use that combination as a sales channel, essentially, or two to share news about their business, okay. And, you know, when you have consumer products, just generally speaking, maybe Pinterest and Instagram, and a combination of these two, together with Facebook might be much more appropriate and much more effective.

4:57

interested. So say, I was a new class, and I came to you and I said, you know, our company, we just raised our first round of funding, we now have some money to actually pay for social media campaign, our product is in the the baby industry,

5:14

how would you go about making suggestions? Or how would you go about the onboarding process for a new client in that situation? Right? So the,

5:21

the process for for anybody who wants to help, you know, that particular company should be one where they really try to understand the business model, right? It's about understanding what is this business trying to do, right? And so, are they trying to sell to mothers, are they trying to sell a particular product, maybe to two families in particular, is that maybe an insurance or maybe an education kind of, you know, financial foundation that you want to leave for your, for your baby, so that they can go to college later on. So this is a whole variety of products, obviously, that somebody can have. So you need to understand as a consultant how, you know, what are they trying to do? And what are they already doing, right? Because

6:08

the important thing is also, you know, when you when you look at social selling, it shouldn't be standing on on its own right, it needs to tie into everything that a company's already doing. So, for example, if you have a marketing campaign where you have webinars or were you I don't know, we set up events, right? You want to make sure that those things tie together and that they amplify each other, right? Social media is a fantastic tool for amplification of things like that. But, you know, if you if you just talk about yourself, again, you know, if you don't show the benefit of attending a webinar or a particular event, you know, then then you're kind of losing your audience. And so, it's it's all about helping that audience understand why should I be talking to this company? What should I why why does it matter, right? How is it going to impact my life how's the going to make my life better at the end of the day, you know, that's what everybody's looking for, as an individual and everybody is trying to find a solution to personal or to a business problem and and so if you talk to people on social media, if you want to do social selling, that is really what you need to understand how do you solve somebody's problem if you just talked about yourself if you just talked about you know how awesome your product is nobody's going to care about that. That's what I was gonna

7:27

lead in China or practices. But that's the first part of today's episode with job we talked about the ideas about your social media strategies coming back in our second part, we're going to focus a little bit more on startups they're planning little going to go back to webinars and some other things that were brought up to emphasize those and see what ideas startups might be missing. So all right.