🛑Diversity and Inclusion in a Startup, When should you pay attention Ep 10 1/4


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The topic of today's show is one that's been constantly in the news and it's one that if a company faces and is able to overcome, it's been proven that they have advantages over their competition. The topic we're going to be talking about today is diversity and inclusion in the workplace. My name is Sean Flynn. I've lived and worked in Silicon Valley for quite some time working with Angel groups, incubators, accelerators, startups at all levels. So with that, I'd like to introduce our guests season. Irma Cesar, could you please give a brief introduction of who you are and what you're doing? Sure. So I'm Cesar Viana Teague, founder of resonate in San Francisco. And I typically work with multicultural business owners, small business owners who are challenged with finding clients and then figuring out how to present the client so they can secure funding or they can secure more projects with them. Interested in Irma. You please introduce yourself. Yes,


yes, thank you for having us. I'm very excited to discuss diversity and inclusion. My name is Dr. Matt and I'm the founder of super rich and we do diversity and inclusion at its core.

I'm originally from Mexico, but I have been living in the US for 12 years. And most recently in the in the Bay Area for three years where I've been working with companies, startups, mainly and social entrepreneurs to build their culture and and to develop and integrate their initiatives related to diversity and inclusion


interested so going to start off I guess the big question is why is diversity and inclusion important Cesar?


Well, I think since I'm focused on multicultural I am a multicultural person rampart, Asian part American part

Venezuelan and so I think the having those different perspectives is, is key. So when you have diversity, I think that you're going to be able to get different feedback from people, different perspectives, that's going to add value. And research has shown that there are statistics out there that shows that it proves that having different perspectives and different coming from different environments, different cultural makeup is going to add value to any conversation and community.


So a company a startup, when should they start thinking about this, when they're, you know, a team of two people, five people, 20 people wait till they raised their a round B round, when when should this actually kind of influence their thought process?


Well, it can start as early as you want. As soon as soon as they have ready for more creative creativity and innovation, they can start thinking about the gathering diverse thoughts and perspective that will help them with their business as sister said, it's very important to, to create these or enable this space where you can gather the information and, and when we talk about diversity, it could be diversity of thoughts in any in any way. So, you know, racially if we talk about multicultural, but also gender also, you know, where you were raised? What, what you studied, or where you work, everything matters in terms of when you bring to the table for your business.


Okay, then question was that I just have four or five person team and we all met each other in college, university, we just graduated, we're all engineers, we decided to build a product, Is there much diversity there? And

where should where should they try to outreach to to get more input more outside views to that group? Any ideas on that?


But I can all right. Yes, absolutely. I mean, as, as I said, and the diversity of thoughts come from anywhere. So if you start with your friends, you know, thinking about something, just expand your horizons, look out there, what it's missing, where are you getting your product or your service? What What do you need to know like, say, if you are based in the US and you are trying to reach you know, the Indian population,


his followers of this show,


I really just wanted to that out there. So, you know, it will be great if you know about the quarter and it will be great if you if someone from your team is either from there even better, or if you know about what they like how they think and how you could reach them better?


And would that just be reading a book on on that country or a history book or how much knowledge what I need for that area to consider myself Well, well,


well knowledgeable that well, culture group


as as almost everything it comes with experience. And that's from the books I mean, the book can teach you the maybe a little bit about the language a little bit about what they do what they like, but it's really interacting with each other. When we learn the most, you know, I've been seeing a lot of

value added to a company when it it really expand their their perspective with with different cultures and people and their culture samples with very successful companies. Like for instance, you know, if we talk about CEOs, the CEO of Google, Sundar Pichai, he is from India or if we talk about Elon Musk on several companies he's from South Africa or the the the former CEO of PepsiCo. She's a woman she's Her name is ingenuity. And she's from India as well. So you can see how their perspective have enabled that company and you guys cascades down. What about early stage companies, early stage startups? Do you find that maybe there's less minorities that are starting startups and Silicon Valley or they have challenges when they're here verse? How is that ecosystem


was? I would say that, you know, it's a good question. I think that just a backup for second, I don't think you start a company by saying, okay, I want to create a multicultural or diverse company, yes, doesn't quite work that way. Right. Essentially, you're looking at expertise. And the folks on your team may come from different countries that would provide and bring to the table the expertise you need, whether they're from the Philippines where they are great in the call centers, whether you're from India, right, with a technology that they have in the advanced skills that they have, which is why there's a lot of folks who come here. But the bottom line is, everybody comes here to Silicon Valley, because of the fact that this is where the money is that right, they come here. And so some of the work that I'm doing and my work, for example, currently, I'm working at a startup and based in San Francisco that's in a co working space called galvanized not well known.


We talked about a little bit about the startup that you're you're sure,


yeah, so it's in the CO working space based there. And because your question was spot on, I think within galvanize of five for building, you have Google launch, you have IBM, they have a school on the third floor, that's, you know, that I think they just bought hacker one. And so there's just I mean, I'm hearing every day Norwegian, German, Russian, Indian, I mean, I'm hearing all kinds of languages and the teams within the building and the synergies are great. And I think there's something to be said there for that. Now, the company that I'm helping specifically it's called meeting pulse. And what is meeting Polsky meaningful was actually founded here at a hackathon four years ago, which is amazing. So they, they founded the company at a hackathon over a weekend. And they received like, you know, a week later, $50,000 in funding, because they want one of the prizes, but it was really great. And so the founders originally from Russia, and grew up in the East Coast, I think, came when he was 11 and grow up and then and so what they're doing is they're doing a platform and some tools for audience engagement audience meaning internally for employees and externally at events. And so you use your mobile phone, you can use an iPad, and and so this is what they're doing to expand and essentially increase communication and collaboration between the teams. Okay. And one of the aspects that they just released is this translation feature. And so if you're right, you're the CEO of the company, or you're the leader of a team, and you typically most teams are working virtually now. Yeah, no secret there

is the the communication barriers are increase. It's a lot harder. Yeah, right, to get this collaboration, because of the time zones and the languages. So now, if you're leading a team, and you want to have a team meeting, and somebody isn't quite comfortable in the English language, well, you're probably not going to speak up as much as anybody else may dominated, right. So the particular application which a lot of startups are using is that people can send in their questions in their language and it translates it immediately into English so that the person who's moderating the questions can see this and respond