🛑Ep 10 4/4 Diversity and Inclusion in a Startup, Incorporating new practices in the Team


And Irma, can you tell us a little bit about when you have a new client? What kind of the onboarding processes, what does that look like, when you're first meeting them, and the steps you take?


Sure. So, you know, if we talk about small business, for instance,

sometimes usually the leadership or someone from the CEO, or someone from operations comes to, to me, and, and with this

request of, I want to have more diverse, you know, for members, for instance, or I want to have more diverse network to reach more clients. And so first of all, is just to assess where they are, what they need, and what they want. And that's done through exams, or

data analysis is a lot of a lot of analyzing what they're doing, and how they're how they're working, you know, if we talk about recruiting, go directly to their employees with, you know, I know that it doesn't apply when you have three employees, but if you have, you know, more than 10 or 20 years, you start talking about, okay, where do we reach where our future employees, and then it's just start thinking about it, or how do you promote people and again, thinking about that employees, but then if you want to think about your board members, and if you want to say, you know, have a very diversified group that will help you, then you need to start working on where to reach those people to like, where to find them, and how to integrate them, and then how to make them work effectively. Because if they have with very different backgrounds, if you don't work with them

in a in a, you know, in a cohesive way, it can backfire. You


really so by adding more diversity, there's been instances that you've seen where it actually backed fired, and there was less communication, less ideas being exchanged. Exactly what happens in a situation like that, then


what you need to know for her, and


it's, it's true, I mean, it's, um, when you start thinking about diversity, you need to have quarterly intelligence, that's why they call it so it's called to communicate effectively how to work effectively, regardless where where you're coming from, or what is your background, or whether you like, or not, like just being more impartial and focus on on the work on the results and that everybody wants the same thing, despite what are you coming from?


Is there a way for an individual to kind of train themselves to become more aware of the situation around them? Is that part of I mean, I'm guessing that would be part of sales training, as well as marketing is kind of read by language and know that this scenario, would you How would you coach somewhere in that either? Yeah,


I think that it start for self awareness. And then from there, everything is possible, but you need to be aware of where you are, who you are, and then and then what you want, and how you present to everybody to the rest of the world, right. And as a leader, or someone that is just, you know, leading a group company, you need to think even farther away, you know, not only about yourself, and what you present and what you, you know, show to your company, but also what do you want from your employees? And how do you need them?


Yeah, not everybody's comfortable doing that, right? So, I mentioned earlier about the multi cultural piece when we were chatting about that English is not necessarily the first language of a lot of people, right? I think some 45% of Silicon Valley founders are immigrants, right? Really, I don't know names. And it's a pretty high stat, but not everybody's comfortable in presenting, if you can, you have to be here. You have to present the clients, you have to sell yourself off you have right you have to pitch to audiences and panels are you going to do that? So that's part of the work that that I do. And I'm sure there's other aspects of that with helping folks with slang Your English is not their first language


and vice versa. And then when Americans go to other places, other countries still, they need to be aware of that. The other countries, they need to be aware hot light, like the essential part of the other culture, like, you know, what is what is expected? What is mass and mass, no, call you with people and work so you can work effectively. That's one thing myself, I've had a lot of experience with meeting Americans here and take them to China, are they in America? They go, I had a Japanese friend growing up or something. So I understand all of Asia, like, Oh, God. Now


don't get too close to me during any means,


right? Oh, you raise a good point. Because even just the word Asian American, I mean, but it really doesn't exist because I'm part Filipino. But when you talk about Asian American, there's like 20 different groups comprise Asian American.


Oh, and by the way, I'm half Japanese. Yeah,


there you go. So, yeah, there was a survey done of like, 190 countries, and only 10% of them were indigenous. So what does that mean? That means 90% of the world is multicultural. Wow.


Yeah. So tell me, how did you guys decide to take this path for your careers? What led you in this direction to be this coach be this advice?


Well, you got too excited


what he was saying. Just made me think about it. And it's, um, it's, it's through all my, my previous experience, basically, I'm also multi quarter or half Japanese half Mexican. And I have been working in Europe and in the US and Mexico. So, you know, working with, with many quarters, it stays something with you and I, I have been a minority in many places, you know, minority of gender minority of race either. When I was living in Mexico, I was a minority invited because I was covered. Yeah, and then minority of my educational background, because I'm an engineer. So it's, you know, I'm


going to hear


so. So when I when, you know, throughout my experiences, I noticed that I didn't have the same opportunities I noticed as everybody else, or the same voice or the same frequency nation as everybody else. It's not that I wanted, you know, special thing. It's just like, let's be, you know, impartial and be equal and fair for everybody. So, it led me to start noticing these patterns. And eventually, you know, there is a whole bunch of people studying and working on this, luckily, on diversity and inclusion. And it got me very excited because it got me to that my core and, and how I can help because I have been there. So,

leaders and organizations need need these tools. And because everybody has the same intention, right, the good intention, but sometimes we're not aware. So, I want to be the tool that enabler for for making people succeed. succeed.


Cesar, did you have a similar experience?


Yeah. So, you know, similar, yeah, like to be the catalyst for somebody else in terms of helping them to raise their awareness, because that's, you mentioned that earlier, that's really where it starts, right? So there are some tools out there, like the jewelry window that we look at,


what's the window,


oh, it's basically in from two scientists, that they, they share the name Joe and Harry and they put the jar window and it's basically helps you identify, you know, your blind spots,

that again, it's kind of tough to identify a blind spot if you're not aware of it. So it's all about raising awareness from there, and then and then really just, you know, working with folks to see, you know, what's going on with them, you know, where are there, you know, limitations in terms of the cultural intelligence. So, they call that the CQ, the cultural intelligence, how can you How can you raise that with your communication, when you're communicating with employees or with customers? It's a really have to factor in a lot, there's a lot of things that you have to take into consideration and be aware of your assumptions. Because, you know, what happens when you assume that


Exactly, so,




did on that. So,


yeah, so, it's, and I've been guilty of that myself, right. And so, you know, going going into another country, and even though I have experienced from different countries, and I've worked in different countries, and then training and coaching around different parts of the world, I'll still make mistakes, because I assumed that Oh, there's just like, back in San Fran. And people do it this way. Okay. For some little things, even a slight The, the respect for timing, its contribution, you know, different people, different cultures view different things with respect to time. With respect to relationships,


how many? What percentage? I'm just throwing this out there of deals or opportunities do you think businesses Miss because they don't understand the culture that they're trying to work with? Super question is a super question.


I don't, I don't think that there is a right answer there. But there is a lot of miss opportunities. And you see everyday, you know, even even in not, you know, not even saying in organizations and, you know, enjoy the day interactions because you are some one thing and, and it's really not, you may be miss a good friend, or maybe it's a good food or movie or something. So, it applies to everything.


Yeah, so when the mode of communication Sorry, I also also the mode of communication as well. So, right valuable, you're talking some with somebody in person by phone by email, it's the email that gets you in trouble, especially because of that lack of the body language and the things in front of the communication goals, right. So if you're a leader of a startup if you're working on that


it's another thing to think about an interesting


so I want to highlight what you said about that spot, the blind spot


so real quick and then we start wrapping up but go on,


well, then the blind spot and also how your brain works with quick responses like with your first you know, intention and response and then you know, like once you digest you can really understand and then come up with better solutions so it's better to take a few minutes before responding sometimes.


Great. Caesar How can people get in touch with you


will resonate is the business and so the website is resume. now.org.


Interesting. Irma


said this the bridge that come it's my business and you can learn more about what we do and and how we can help help.


Okay, so visit the website Zee Bridge, the bridge to contact exactly or my email your mom at the sea bridge. com. That's great. And I want to thank everyone for tuning in to this week's episode of Silicon Valley successes our guests next week. You'll be very impressed. There'll be a surprise for you. But with that being said, Caesar Irma. What is one thing you'd like to to give advice or wish someone had given you told you a year ago or two years ago or when you started?


Wow, focus,


believe in you. And the percent aren't


great. That's great advice. Thank you guys for coming on the show today. Thank you and I look forward and for everyone at home. Stay tuned for the after show as well. You catch that on our YouTube channel.


Thank you. From all of us at Silicon Valley successes. We hope you found the information presented today useful in your path to success. For further information on accessing the resources in Silicon Valley. You may visit us on the web at Silicon Valley successes. com on Facebook and YouTube. Thank you. And remember we want to help you in your journey to become the next success.