Today show we interview CJterral who is a marketing expert. Who has worked with several early stage startups to help them grow. This segment of the show discusses the first steps to build a brand for you startup and the cost.
Okay, so tell me about the first steps to build a brand. Absolutely.
First thing people have to understand if you're externally facing already. In other words, you've already made something you're going out to the public. People have to know who you are.
A lot of people buy into companies, kind of like as their friends they like to buy from people, regardless of how many people you're marketing to. They still like to get to know the people behind it. And so the first step to a brand is telling people again, who you are. So your origin story, your vision, what do you want to do in this world? What do you want to change about it? It doesn't have to be the whole world could simply be local communities. It could simply be a new organization and nonprofits, maybe 1000 nonprofits, but ideas, what is it that you envision for the future? What is it that you are going to be doing? And then the mission? How are you going to get there?
Okay, now, question on this. If I'm an early stage startup, I may not have funded at all, I may have a very limited budget. Well, you just told me this big vision may not be in my presence range, what what does it go to market strategy cost? or What should I be thinking about when I make a budget for it? Yeah,
and Sean, you bring up a good point. There are a lot of people who think that branding, marketing advertising is really expensive, there's, I think in anything you do, there's always an opportunity to make it very expensive, but the best ones out there, find a way to maximize the limited resources that they have. And the good thing about it is that branding and go to market, which I'll go to in a moment, that's actually free. If I want to make it free. Tell us about that. Sure. Because I know a lot of people are interested in this. Now, I don't want to confuse the viewers to think that all branding and all marketing is free. It's not true. But what I'm saying is that to understand what you represent, to understand the values to understand what you want to be associated with as a company, and what you don't want to be associated with reading those ideas out are free, right? understanding who you are, what you represent, and where you want to go. That's something that you can find out internally and amongst your founding team. Okay. Right. When it comes to the idea of then employing more people to do blogging at scale, or webinars at scale, or email marketing at scale, or some sort of channel activity, right. That is, you have different channels to market to. Yeah, right. You're going to probably need more people. And those people are probably going to cost money because they're building their own careers as well. It's a sensible act, right? Yeah. And so that's really when a lot of market marketing money comes into talk and advertising, it's almost always going to cost you right practically every time there are exceptions but you have any tips or tricks or hacks or eating there's um, there are definitely a couple of