What is b to c marketing Silcion Valley Successes CJ Terral ep 1 ex 4 Startup marketing

Today show we interview CJ Terral who is a marketing expert. Who has worked with several early stage startups to help them grow. This segment of the show discusses what is b to c ot business to consumer marketing plan is.

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B to C. Great transition has actually just going to go into that. And so I'm glad you asked with a b2c side, this is more mass market exposure. So

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it's going to be much harder when on the b2b side, you're trying to sell 10 companies, or maybe 100 companies on b2c, you may be trying to sell 10,000 or million. And so it's going to be very difficult to establish relationships with all them. The best way to do this is through content marketing. This is how you nurture these relationships at scale. And so when you start doing this, right, this is going to be something where if you need to get a lot of press PR prior to something, if you need a lot of people in your, in other words, if you're marketing something that's going to need a lot of people to be valuable, you need to start doing that earlier. Okay. But if people find intrinsic value from what you're offering only by themselves, or through their family, you don't need as large of an audience to impress them. For example, if you're creating a social network, or a dating app, or, or something where there's an event sort of venue service, you'll need a larger audience for that to be useful. Yeah. And so gathering that audience beforehand is going to be really important. But if you have something that doesn't need those audiences to be useful, perhaps a pen, a glass table, anything that people don't need audiences for, that can actually start to be done later. But what's going to be important in either scenario for others, those two types of mass market products that need an audience for those that don't need an audience or for b2b branding is going to be critical.