When should a startup start its marketing

Today show we interview CJ Terral who is a marketing expert. Who has worked with several early stage startups to help them grow. This segment of the show discusses when should a startup start its marketing campaign or at least thinking about its campaign.


Quick question on that. Sure. So you're an early stage company, when is a good time to start this, this marketing process? Is it when you just have the idea in your head when you've written down on paper, when you have your MVP or minimum viable product, or after you've already raised some type of fun? And when should I start thinking about this? Absolutely. Well,


you know, a good point is it depends on First off, if you're a b2b or b2c type of


out a business to business or business to consumer,


you got to Sean. And so if you're selling to a business, let's b2b right, as you mentioned, and b2c is when you're selling to a individual or group of individuals. So if your b2b, it's typically going to be a longer life's a customer journey, or customer lifecycle. And so to think of when you're going to be marketing to them, it's typically more relationship driven. So it's going to be a slower cycle, but you want to start nurturing those relationships. This is not necessarily part of the prospect stage, which I just mentioned, but you're nurturing relationships throughout the first year stage, the lead the prospect stage, when they become a customer number four, and when they become an advocate number five. So when this starts, for b2b, it's really establishing those relationships before even potentially even building a product. Wow,


I it's obviously not 100% fit for everyone. But that's the best chances that you have. Because when you are ready to now sell, you have someone that already trusts you. So before when I just have an idea, I might already want to start at that point, reaching out to potential customers, I will see and if if there's interest, yeah, and


way I might tweak that is instead of potential, what you might call them as customers, I would even call them as colleagues, friends associates, okay, right. Because they before they become customers, again, they have to trust you, there has to be some sort of promise that your brand represents. And so if they don't have that, if they don't understand what it is right, they're likely not going to buy unless they have a super pressing need, which is a different conversation but beat it but he that he would be so far down the road, yes,


six months a year, possibly exacerbated, cut you off there. But I was good for


that in there. It's a good point. And so if you're in a commodities industry, it's more important than ever to have relationships that drive that sale, right? If it's going to be a new innovative product, the product itself may actually be what people are convinced by, but that's on the b2b side relationships are really key. There are of course, going to be advertising and content marketing campaigns that are important to that effort. Okay, but the relationships are especially important because you're going to be working with different influencers within that company. Okay, it also going to be working with different buyers within that company. It may be one buyer and maybe the CFO, it may be the CEO and CFO hope you both have purchase power. It's a company by company basis, but to be able to win their interest you first have to establish the relationship Okay, and what about