Welcome to Silicon Valley Successes, we interview experts and entrepreneurs to give the world access to the knowledge and experience that is here in Silicon Valley. Our mission is to create opportunities for those who seek them and to help you to become the next Silicon Valley success.
Welcome to Silicon Valley Successes, where we interview experts in Silicon Valley to bring you the knowledge of years’ experience here to help you at home with your startup. So, we're creating this reference… that reference library that can be accessed anywhere in the world. And today, our guest is Doris Pickering, who is the founder Silicon Valley Speaks, Doris, welcome to the show. Thanks for having me, Shawn. Please tell us a little bit about what Silicon Valley Speaks is.
Well, Silicon Valley Speaks was founded to help executives and professionals embrace how they speak and how they communicate their value propositions to whoever is listening, what's value propositions, what they do in their essence. So, for example, if you are a startup and you're selling, whatever you're selling, get to the heart of what it is, and why would anybody want to buy it. And so you're not wasting a lot of people's time going to places where they don't care, get to the point quickly and move on. Okay, so
if I had a startup, and I was pitching to an investor,
what would that structure kinda look like? Would it just be me talking about why I formed this company for five or 10 minutes? Is that getting to the point? Or is it like a problem? Or what do you mean by getting to the point? Well, It
depends on who your audience is. So, for example, if you're just said a networking event, say like you're at the Mountain View chamber at one of their events. And if you're just saying, hey, so what do you do? That would be a different conversation, then if you're doing a formal pitch to a, venture capitalist where you're seeking money? Ok, so again, what I work with people is what are you trying to say? Who is your audience, and then I help them crystallize and get to the very nitty gritty of what they're saying, because again, the audiences are very different. So, if you go in and you have one message, and you just say the same message to everybody you're talking to, that's the wrong approach. So, you're saying, I have to tailor my message for who I'm speaking to? Correct? Correct.