✔Pivoting as a Startup Aftershow SVS

Sergio Smirnoff 0:07

Hey, he'll welcome

Unknown 0:10

Sean. Sean. So, Jason, Sergio now that both of you have been on Silicon Valley successes, what do you wish we'd had time to talk about, or other information you think can really benefit startup founders, or the startup ecosystem, from your life experiences,

Jason Nyeh 0:28

and definitely are, we're probably start with the why we had mentioned before, different processes. So yes, pivoting is crucial. But also the process of the startup is also very important. What do you mean by process in terms of what are specific stages that within the learning curve

we need to know about. So then it will kind of streamline and removes that learning curve. So then it will be a lot faster to get into the market. So as all of us, you know, startups, we go through this entire huge curve to learn about everything. And, and, but if we, if there was a particular stages and processes, that's something that would be really crucial, especially within resources, where are those resources?

Sergio Smirnoff 1:26


I believe that now I mean, certain moment of my startup that is, like, things are like going crazy, and actually was talking with with Jason about that. It's like, sometimes you lose focus that everything that might happen is like, Hey, this is crazy if you take a look in perspective, but in the very moment, you feel like everything like is against you. And it's negative, because, well, I need to solve this problem. But actually, if you get through it, it's if you get a great outcome, it's not a problem, you're learning you're improving, you are taking advantage of opportunities is like, well, so actually, my background is in design. And we have this philosophy saying that, okay, if he has a solution, it's not a problem, okay. And if he doesn't have a solution is no problem either. Yeah. So when you say, well, that's the problem. Okay. Can you solve it? Yeah, well, it's not a problem. Well, doesn't have we did, we cannot solve it. Okay, so we need to change or pivot and we need to try to maybe a different angle, because in that way that we are trying to do it doesn't have a solution. Or maybe we didn't find it yet. So I would say we're talking with him about what was a crazy day, crazy week. And we are always like, losing the focus in what we are doing. Just for me, for example, just a chance to be here talking with you here at Silicon Valley. Well, it's a success itself. Yeah. So very grateful actually read it.

But I remember I remember for example, when we start chatting about your ideas to like doing these maybe new book or something was like two years ago, or a year ago. ish. And now actually, you're doing it. Yeah, yeah.

Unknown 3:21

And years later,

Sergio Smirnoff 3:26

maybe years, something nourish me. But what I'm saying is later, as an entrepreneurs, we set our own goals is nobody above us, and you have to do this. So when you said, this goal, will I need to achieve this. And if you feel that you cannot achieve that you feel bad. But actually, if you achieve it, if you're going through it, because you said that expectation for yourself. So that's why when you ask him, for example, well, why you are where you like to be an entrepreneur, because I love to set my own goals and expectations to myself, not somebody else to say for me, so. But in the fight in the battle, sometimes you lose the focus that as I said, that call so if it's not working, okay, let's find a way but always feeling that I mean, like, in a positive way, don't be like, over warm, because things are not going the way that it should be. Because you set that goal. So you should like embrace it will like joy. Make sense? Yeah. Yeah,

Jason Nyeh 4:39

it's crazy.

Sergio Smirnoff 4:45

You can say here,

Shawn Flynn 4:49

don't be surprised. That's on my link

Sergio Smirnoff 4:53

for you. You can use it. Yeah, I will love you to use it. But you have to say, say bye. I'm crazy. I'm like,

Jason Nyeh 5:03

exactly that. Yeah. Jason, anything else you'd like to add? Yeah, just just piggyback on what he said, definitely just is this journey and be part of that journey in you know, sometimes when we are going to, let's say, we're hiking in the hill of mountain right. And then when you're going through the journey of going up the mountain and once you get there, right, you see this big view and you like, Oh my god, this is amazing. But the climb to that hill were to see the Ville right may not be as pleasant but the so that's goes back with you know having our own business having a startup I would always go to in go through those journey and I'll be grateful for that journey so I could see the whole view and see the successes just like Silicon Valley successes you know seeing that the the goal of we're going in see that journey and this is phenomenal This is amazing I want to take this like

Sergio Smirnoff 6:09

this is great about Ron going up the hill is like sometimes until you get there you can see what's next and but

you need to get there embrace the journey but sometimes like entrepreneurs well when you get there okay that's the next mountain is not even higher so you actually you don't even like enjoy this very small moment because when you get there over this small hill okay now I have like this mountain in front I need to start climbing it and this go again for the journey but I think that sometimes somebody told me a long time ago you need to celebrate your small victories because you don't have like your boss saying hey good job yeah no maybe your friend your wife somebody you'd like so celebrating life gives good

that's what I'm saying no wife compliment but well so this small achievements at the end of the heel is like wow look down down the hidden well it was tough but I get there okay now gain energy and move forward to what's next but I feel like as he said is like the heel the the joy of the journey itself and but without losing perspective that you are going that direction because you said that fabrics for yourself you said that's all the mountain is like even like Higher Higher Higher okay this is what you will do fine but that's right

Jason Nyeh 7:48

yeah yeah I will continue to always yeah because I would never want to you know what they say is that I'm working for someone to make them rich you're working for us and then we become as much more humble and because of the journey and so I love that so I'll always choose the journey to to get the most definitely

Sergio Smirnoff 8:13

when I saw for example one of my first MVP some some month ago is like wow and it show it to somebody like I need works

wow that's pretty cool and it's not about money

it's not about like how hard was it's like well I have this crazy father in my mind and now we see here yeah yeah and actually

it's not even it's not only a real but it means something and it's you're like okay yeah yeah did you see it so it's like amazing okay let's let's

Jason Nyeh 8:57

have the entrepreneurial spirit that is you're willing to take the the journey take a risk even diving don't have to get paid for it because you want to see that yeah see it live totally having others you for enjoying it and using it and that's the

Sergio Smirnoff 9:17


just fine why number

Unknown 9:30


Unknown 9:33


Sergio Smirnoff 9:39

Of course because what we're building like business we're building products and problem should be like sale and people should buy it by the same time is as he said it's like just the joy of like the rebrand something that people is interest to us is like, wow, you like makes you feel well, I believe that's the spirit of the real entrepreneur.

✔Pivoting as a startup, Last Advice Ep 9 8/8


Or what advice would you like to give you two years ago? Well, I would say that always you have to listen. But listen, in a, in a proactive way. Sometimes you you feel like you are listening. And you are maybe just talking with somebody explain your idea as I just did. And you are actually more focused in what you're saying that actually actively listen, what do you have to say from it. And of course, you cannot change or pivot every time you hear something from somebody because it was like, You never like, get on track. It's impossible. But you need to real is like, Okay, if I had that feedback from one to 1020 people, what's going on here? I need to real Okay, said this, okay, what's going on? If there's so many people saying to me something in a certain way, okay, that means something because I'm not building a product for myself. This is like an artist, I can, like, draw a picture that's, I'm an artist. And if you like it, or you don't, it's not my thing. I do my feeling today, I express myself and art but a product is something that you want the public or your customer to use it to buy it to engage with. So if you actually don't listen what you have, when they what they have to say about it. But again, it's like really listen and do something about it. And this is mostly Something about like leaning and pivot is like learned from or maybe it's not just a customer's listen or dig into the history Okay, other companies in my space, what happened with them, why they change why they failed,


why they were acquire, how much research Do you do into other things companies,


but I might sell for days what I'm doing now a lot I tried to learn from the successes but also from the failures mostly from the failures and for example from some acquisitions is some companies in my space they were acquired by big companies I'm going to say some some people might say oh that was less a great success well probably in million about money maybe yes but you need to learn from there so with that


Jason Can you tell the audience one more time how they can reach you at the best way to reach you and a little bit of your company one more time yes they can reach me at my email Jay and y e h at ease on e a c di n e.com and again is within the travel hospitality industry


surgery You can reach me at my email is Sergio like a lot of surgeries floral at red lines app.com. And what my company's doing right now is trying to change all the network interaction from people from the last two centuries to this one right. I would like to thank everyone at home for viewing this episode of Silicon Valley successes. On our next episode, we're going to have two special guests here morons. Caesar will talk about diversity and inclusion in the workplace. And it's pretty fascinating, pretty fast in an episode we have coming for you. So once again, thank you. My name is Sean Flynn. And have a great day.


Thank you. From all of us at Silicon Valley successes. We hope you found the information presented today useful in your path to success. For further information on accessing the resources in Silicon Valley. You may visit us on the web


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✔Pivoting as a startup, The importance of listening Ep 9 7/8


Has anyone been in that situation where maybe the company you're thinking, maybe we need to pivot when reality just need to replace someone on the team?




what happened there? Well,


a guy


hypothetically speaking in Paul,


let's say, for argument's sake,


in a team of three or four people

will realize that certain position, we have a person that for certain amount of time, in in certain path of growth will work. And it's going to, like, fit that path in that very moment. But in certain moment, when the company like have like a quantum leap, we need to jump for that guy maybe wasn't the right fit there, because he wasn't able to catch up because of the needs of the company. So great opportunity. This came up and he's like, Okay, this guy, john paul is like, Okay, how can you handle this? Can you do that, in this amount of time, we have a, an amazing opportunity, huge situation, okay, let's take advantage of it, that he couldn't catch up. So

as a company as the people who wants to move forward, and maybe need to, like less sleeping hours, like, sacrificing like, yeah, entertainment, because this is what you do. When you go for a startup, you spend your own, like entertainment rest. So if somebody is not, like, open to do that. And when you realize that you have, like, amazing chances to, like, actually succeed. And at least like small successes, you need to find a way to move forward and bring somebody who can actually be dad level for this next stage of the company.


Interesting. And actually, both of you, Jason, can you talk about currently the project you're working on? And then Sergio, could you tell everyone a little bit what you're currently working on?


Yes. Um, one of the projects that I'm working on is definitely a travel hospitality type of application that to help people to understand what are those type of resources within dear when they travel. So they can actually utilize those resources as if they were a local in the actually Taylor's within the restaurant to the hospitality industry to a lot more events and kind of festivities so they know where to go within also their own language


interest in Sergio. So cool,


well then work in its startup. And what we are doing is trying to move the network and process into the 21st century trying to connect people but based on artificial intelligence, so you can start getting like connection based on real interest and backgrounds and everything starts from we're changing the way people like shake hands and introduce themselves since the very moment when you exchange a business card, like something that's going on from the last like 400 years.

So we are changing this like human behavior and it's going to take some time for sure. But we are moving this interaction from a paper business card it printed one to a phone and mobile phone like everybody has a phone so from there you are exchanging your contact info and from there we start building a network that you can like, get like real benefits of it.

✔Pivoting as a startup, Replacing team members Ep 9 6/8


Okay, we've talked about pivoting, we've talked about your team, what is it a team meeting look like, kind of the planning of a pivot. Are there step guidelines that you follow? Do you normally plan, you know, CTO? Does this CFO does this I do this for the next week, what does it look like for someone that's that's not in that room?


Well, it kind of looks more of course, which I'm making more fun


and you know, not too serious you know, of course but everybody first of course realize the vision and knows what to do but is very important to have a strategic plan and then we kind of outline it before any meeting is very crucial to also have an agenda what we're going to you know discuss we're going to talk about and we will have all the team formerly in the same room Dan most importantly is to write everything down and outline it once you write things down in outline it it becomes more tangible everybody likes to see more more instead of intangible things LSE tangible things. So you, you see things guide it within the outline. So what my task would be what, you know, the CEO tasks will be the CFO tasks would be the CMO tasks will be then if you spread it out to do a specific task and what doing be targeting to achieve and execute to the given vision and given path that we're going to go for,


as a startup? Would you say you have to be kind of self managing for being micromanaged. I mean, there's no one on the team to really manage even though there is that CEO structure you know, he's at the top with just three or four people


everyone more or less as equals correct


right. So who manages who and who really can can push your drive the team I believe is more having the discipline for each other to trust each other as a team to know what are the task and what are each person duties are and if they don't do it then we all of us all three of us will have to be accountable for each other's so like oh you can do it like what's going on how come and then you have to definitely have to have a transparent kind of discussion and once you have that then you can actually flow towards the right direction I don't believe that it should be just one individual I believe because everybody is have their own talent or experience in expertise so then we once we formulate and all work all together and not micromanage other like that Dan, he actually become much more successful and we can proceed to the next level.

✔Pivoting as a startup, What does a team meeting look like Ep9 5/8


surgery? Have you heard any stories of


a team that didn't want to pivot or pivoted in the wrong direction? I guess


in the wrong one? I'm not sure I remember a good one. Okay. Tell a story. Yeah, well I don't know if you're familiar with that. It's like when Facebook's are growing its many people know about it. It's like soccer Berg get the entire university under Facebook and he wants to add new universities to the network. But everything nobody wants to add somebody from outside because they believe that that university was like an elite thing. So I he said What, what? Where? When did you make the decision to actually listen to like investors customers when so sometimes you have to follow your God or don't. So this guy Mark took the decision to bring more comp more universities in besides what all the people in the network said against that. But more people he brought in the network grow better and stronger. So going back to what he said about Okay, we need to hear everybody. But if you have the long term vision, what do you want for in the long term, I would say it's the kind of people that this network startup get small thing for one college, one university, and then they start like, changing and adapting to make it like bigger, so they change what a let's go for more people how we can make it happen. So they grow

based on exactly that bringing all of these people against what the people they already have in the network didn't want to. So it's, it's a weird thing is, well, I need to listen, I don't need to listen. But if you have like a strong point of view, and you'll have like to fight against like 2.5,

I would say, well, that's why you said like a CEO would certain kind of like stocks and and wherever the founders in certain point, you need to like vote to pivot or not to pivot in well, straightforward. But going back to your previous question, one say, Okay, these guys need to go move out, split the company or don't I believe you should have like a strong team. That's the more basic thing and if we all agree, let's say we are a team, we all agree okay. That's the vision and sometimes maybe

you need to people to get their evenly know in that that is not going to be your real life business. So we get there changing here, but still knowing that we want to get there and we're going to change again. Okay. Yeah. So it is is something that the LinkedIn founders said many times is you you do things that doesn't grow to get there. So it's like


interesting. Yeah, very interesting. And if you want more information, you can visit our website Silicon Valley successes. com. Once again, that's Silicon Valley success is calm. We have all our episodes information and a lot more resources for you at home. So back to Jason. Question for you.

Pivoting as a Startup, have you done it and why Ep 9 1/8

Shawn Flynn 0:00

Okay, so the companies you've had in the past, you've mentioned you've had several

correct at any time did you have to pivot with any of those companies? And what was the decision to pivot? Why

Jason Nyeh 0:11

definitely pivot is really fundamental in terms of having a startup, especially within the learning curve, and particularly the resources. So in terms of pivoting, it makes sense. Because in terms of team or development, or market research, or even launching your own product into the market, and you have to see how it fits within the users and the clients. And you have to definitely have to pivot to make it work. Sometimes they might be some competitors, or maybe the team might not work. So pivoting is really, really fundamental. And a lot of people don't really realize how important it is

Sergio Smirnoff 0:54

actually, let's go back. So I forgot to really even define what pivot in is Jason, you do you have a good definition of in your mind what it is to pivot? Well, I would say, first of all, it's like, change, adapt. So you learn, you understand what's going on, because you have like, certain kind of like assumptions, and then you realize that the things are not like how you speak, there are going to be, so you need to change. So let's say I go in that direction. That's my long term vision, I'm probably I'm going to keep going in that way. But in that way, that path, maybe I need to change lane. So I pivoted, I like, move myself from the path I was going to, I may might be like, keep going in that way, but in a different way, but not so different. So I'm not changing entirely what I was doing, or that was willing to go but it let's say, change. Yes, it's a good like, so in this change this be okay, what we thought we're going to do for the next month or three months, we're going to do so something completely different? Or could this change be we were going in this direction? Now, we're changing the whole business plan and everything to do this. Are those both possibilities?

Well, I would say that maybe depends on what you learn.

I think that pivot can be like anything, you can change the customer, you can change the target, you can change how you introduce your product, because you realize that the way you are like showing it, you're introducing their product to the customers is not the right way. Maybe you believe you have like a fake a customer field. And it's not. So maybe you just pivot how you say it to a different kind of like people or maybe like a target. That's a very marketing like concept.

So I would say that can be like mostly everything you're in a company from him a big, big point of view, or maybe some small pivots. You're saying maybe the marketing department alone could pivot, but the rest of the company stays the same?

Jason Nyeh 3:05

Well, I believe that, yes, you should have a clear vision of your business. And where is this headed vision is very, very important. Of course, you want to focus within the presence term, but you have to see the future vision. And once you see the future vision, that's why a lot of startups, even companies, they kind of make that mistake and kind of tend to forget about the vision because they're too concentrated within the presence. So you want to make sure that you focus within the future terms of the vision and then while you're pivoting, right, it can be in different perspective of the department. However, division is always clear, you could definitely pivot in terms of the market or even make additions to the product to fit in the niche of the market. So once you pivot in that direction, then makes more sense a lot more clientele or even users will be more entailed to use your product.