chamber of Commerce

0:01 

Okay, Dawn, now that you've both been on Silicon Valley Successes, and we've been sitting here backstage, we've had a lot of great things to talk about. I just wanted to continue conversation as this is great information. I think a lot of startups and founders out there could benefit from. So continue talking.

 

0:19 

Thanks. Okay. I was going to share that one of my observations with startups, especially when I was in Palo Alto is the is that the younger startups weren't as interested in getting in the vault involved in the chamber. But if it was a little bit older founder, so they had already gone to their first success. Now, they were working on their dream project, they really got a variety, they get the value they did, they really understood that the time investment, I mean, not the time necessarily, but the investment of resources was worth it. And they actually move the needle on some of their projects that way, you know, whether it was getting a whole town signed up for some new concepts that they had, or it was a new world restaurant product that they needed to take out. Now Palo Alto has some startup fatigue. So that's not a spot I would go to at this particular point. But Mountain View, they're still trying some things, maybe not in the restaurant space as much. But an older founder definitely can see the value a little bit more easily because they Dawn't feel like they have to reinvent the wheel, right?

 

1:16 

And for me, I totally agree. And I also see that there is such a dearth of opinions out there, that if you're going to be a startup, it's inherently you're 20 years old, right? Right. And guess what, the, the baby boomers, it's a huge, huge, huge, huge, huge market. And there's a lot of baby boomers that are entrepreneurs and creating businesses. And they have the whole package, they have the business experience, they've seen it before, right. So I've always find it interesting, especially with the startups that I work with, that are the 2022 year olds, they're, they're missing so much of the wealth of information that they can get by thinking bit people over 30 have nothing about nothing to offer. And so to me, that's just, you know, do that at your own peril. Because a Not only is the expertise is the financial who's going to buy your services, right? If you're catering specifically to other 20 year olds, that front of the thing, but guess who's going to be buying your products, people that are over 30, right. Yeah, you know, Dawn't dismiss that, or,

 

2:24 

and that's that, to add on to that. That is the value of a lot of the resources that we all have and can bring to the table is that we have a little bit more experience, and we can align you with people with experience for for the basic services that you need that you Dawn't really need to reinvent. There's not a value to reinventing, right? Yeah. What do you think, Shawn?

 

2:45 

I agree with everything you said. And that just to talk to doors a little bit, what information do you wish you had mentioned on Silicon Valley Successes that maybe there wasn't time for that we didn't cover?

 

2:57 

Well, I the only thing I can really think of is just some specific examples, perhaps, of people that I've worked with in the startup

 

3:05 

specifically, because I work with a lot of different things, not just startups, but so one of the startups I worked with was an Chinese based company. And there is probably maybe 20 young, they are really young, there's a couple of founders that we're probably over 30, but most of them are 2022 year old Chinese. And it's an online program for education, where you can learn coding, and once you graduate program, Google, Facebook, apple, they're the ones that are going to hire these people. And so they're, they're teaching around the world. So they brought me and I did a four part series of how do the the staff people, how do they not only relate to each other, other than just being on the computer all day, but then also, how do they relate to the students they're trying to attract into their program. And because a lot of it is talking and they're not used to it, per se, because they're so used to the online stuff, and the texting and here in Silicon Valley, is you have to be able to talk to people because, you know, a startup isn't going to be able to do a start up online

 

4:17 

justice that they just have to be able to talk

 

4:21 

about it. Right, right. Yes. Like, if you want to be as a 20 year old if you're talking to who has the money typically as people that are over 30, yeah, not all the time. But typically. So if you again, discount that as it's irrelevant, then you're discounting a huge swath of your market.

 

4:41 

So

 

4:42 

yeah, I agree with that. So I yeah, I did a four part series on how to talk to each other, how to talk to stick started, how do you look on video, right? And just getting over the whole confidence thing. But again, it's like if you can't figure out how to talk to different types of people. Yeah, you know, I can get very far and that Silicon Valley is perfect, because it's a melting pot. It is like the melting pot within the melting pot that the United States is, yeah, Silicon Valley, is this finite melting pot, get out there and start practicing on all these different communities. Oh,

 

5:18 

that's great. I want to share more about what you do with the businesses that belong to the Chamber of Commerce, right, because it has 50,000 people

 

5:28 

that are members that need to meet you

 

5:31 

talk about meeting people and a little bit about networking. You talk about the value of that

 

5:36 

you go first, and then okay.

 

5:40 

I know, I know, one of the things that I was sharing earlier with Doris was just that I meet so many people, and we exchange business cards. And perhaps there's even an offer made for, you know, something, you know, join me at this event, or we have this coming up and they Dawn't find a lottery tickets. Yeah, and I just Dawn't understand it, because that is absolutely the magic is to follow up. Shawn, you're excellent at following up. Oh, that I would listen to one of Yeah, it's

 

6:06 

follows up

 

6:07 

you do. You're great at introducing people at thinking, you know, like, oh, my goodness I met Doris and Tarsem Dawnna be great, right, let's put them together and see what happens. Totally planned this episode.

 

6:18 

But it isn't. It's just what you do. That's one of your that's a tremendous skill of of Shawn's right, but not everybody has that. Right, right. Right

 

6:26 

now, people networking. Oh, exactly the same. And also not only the bad follow up, but again, they show up, you know, so a lot of people say, oh, there's a networking event like will use the chambers, because chambers have a lot of networking event shall are going to show up, we'll go there. I know, I'm going to get business and they show up. And they get with who they already know. And they drink the drink. And they eat the food. And they sit with a three people they already know. Or they'll go out and get 22 cards and right, not following they go What a waste of time. And it was because Alright, so for me, I'm all about networking with intention, right? And it's not necessarily if I want to meet this person, this person, this person, and that's the only reason why you're there. Right? But again, it's like, if you Dawn't have a plan of why am I going to be there? It's an expensive proposition, both the cost to get in, but also the time, right, who has all this time? Yeah, to give up to a wasted event is very yummy. You guys spend a lot of your time making it a worthwhile event to go to for a reason. Right? And so it's just behooves people to be smart about how do they network and he had, for me, the key is, what do you say, when you network, right? And that is,

 

7:43 

yeah, that's perfect. Because and when I work with new chamber members, I really, really try to manage expectations around that around if you're not going to get 12 new clients or 12 new investors or whatever your thought is, you really need to go open minded, right? And you need to be very authentic and your interactions, right people. So kind of turn that hat around with you, as a business owner, just be a huge Right, right. And connect people find things in modality because the human thing is, especially as a brand brand brand new business owner is

 

8:14 

right ago this because I need clients. And again, we all do it. I need clients. And that's what you lead with. So people is all about this energy that you can feel like I have the greatest thing, but underlying that it's funny. clients will sign up, you will feel them. Yeah, translate, right? And yeah, back off. Because, like you. So new business owners, my feeling is they have to go through that because they need clients. But you have to go through that. Because you can say all day long, you Dawn't want to do that. But until they they internalize that they're doing it and what it feels like. Yeah, and they come out through the other side to finally go, Oh, I used to be that way. Now I've made it as like, Oh my god, I used to do it to you. I used to do it. And I Oh, yeah, you Dawn't want to do it. But it was doing it right. But you Dawn't realize you're doing it till you're successful enough that you're going through it to know that Oh, my God. That's right. And for me, it's it's, it's it's teaching by feeling it you have to be able to feel,

 

9:24 

you know, what can be helpful. The chamber has an there are a lot of these out there not necessarily chamber related, but leads groups where you can practice your message. So if you go to some of the really big race groups, there's a lot of formality involved. But in something like a chamber organization, we have a leads group they meet every other week, right, they get to practice their 32nd or 10 second, you know, pitch, they get to expand on it, because they're sharing with people that over time they feel comfortable with, right. And then once you know, one another's businesses, it's very easy then to switch that hat, right. That's what I suggest women in networking event, right. I'm going to I'm going to talk about your business and and you're going to talk about mine like, right out of our own way, right. So I'd introduce Shawn and introduce you.

 

10:07 

Exactly. me wait. So I have a philosophy about like, if you're in a leads group that meets regularly and say, There's 30 people in it, pretty much after a year, everybody knows pretty much who everybody is and what they do. Yeah, and that's where this practice of standard 32nd elevator pitch is. So my suggestion is, you need to change that up the site, you know, use, keep your name, keep your business name, but every time you say something a little bit different, because when people hear something different, you never know what will trigger say, I have a perfect person for you. But if you say the same thing, every week, people are going to go, Okay, he's gonna say, and they can say it back. They're not learning anything new that okay, or not. But then if you're at a networking event, that's when you you want to absolutely have something different to say, because, again, each event is different. And each person that you come across at the event will be different. That's where the short right Dawn't want to give that the thing that you do at your networking group. That's the wrong thing to say, at a networking event. Yeah,

 

11:17 

that's great. That was one of my favorite takeaway. So you talked earlier there, he has to realize how different those messages are. Yeah,

 

11:22 

it is different

 

11:24 

and how important it's so hard to do one

 

11:27 

Yeah, yeah. Right. That it the thought of doing five or seven see well, but that that Gary statements that I come across that because I do a lot of working with people on their elevator pitches. So that's another program I have the mistake people have is, but I do so much, I have to say it all, or they won't know what I do. Oh, they cram this much. And they either talk too fast, and nobody can understand a single word you're saying. Or they just go on and on and on. And on. And on. And after again, second seconds.

 

12:00 

And when people start doing that it gives them upset and when you get upset you're going hey, we're only supposed to have 30 seconds and this guy still going Yeah. Are you ever going to recommend somebody that you're not going to know? And now it's your Oh

 

12:16 

yeah. Yeah, you know that it's a you're introducing a burden to exactly

 

12:22 

what feels like a burden some conversation

 

12:25 

on somebody Oh, yeah. But if it was the other thing that's funny is this like you guys Dawn't talk too long because this morning I get up and it's different price me Yeah. And that's why everybody doesn't is because well, I'm different. So I'll do it because what I have to say is important and I need to get everything out there but you guys

 

12:46 

against human nature just

 

12:49 

yeah cracks me up.

 

12:50 

I'd like to do a workshop of some sort where we we work on that word right center

 

12:55 

last man I call it my zip line or your ears zip line. Yeah. Because you know, when you condemn files, you sip your file so yeah. Short sharp and then you know the zip line where it goes lickety split fast Yeah, right. I usurped it

 

13:08 

I liked it. Eric zip line that's pretty clever. NET great. Yeah. Do you have your zip line with

 

13:12 

your last

 

13:15 

but I need it

 

13:17 

you know people you do. I hope

 

13:20 

you did.

 

13:25 

Well, this was amazing information doors. Dawn. Thank you guys for for the extra time. You're welcome. And once again, I look forward to seeing you guys on our show again, the future and if you have any questions, please reach out to dawn and doors. What are your emails and contact information,

 

13:42 

Dawnna chamber M. v.org doors as Silicon Valley speaks.com. All right. Thank you. Thanks, john.

 

0:01 

Dawn, thank you for coming on Silicon Valley Successes. Quick question. What information do you wish you'd had time to say on the show? Or a question that I forgot to ask you that you wish I had?

 

0:12 

Well, Shawn, I think you covered all the really good points. I thought of a few more things, but it wasn't because of any Mrs. on your part. Oh, great. Smile, by the way,

 

0:21 

those compliments on it.

 

0:22 

Yeah, well, um, I think it probably like to mention a couple of the programs I didn't have the opportunity to mention. And we were talking earlier, and three examples of things that I'd like to mention our our professionals, women's, our professional women series, okay, our fuel SV, which is future Emerging Leaders of Silicon Valley. So that's for young professionals. And then also I failed to mention that this very weekend coming up. We're throwing a little street party for 170,000 of our closest friends. Are you coming this weekend? By the way? Probably not. Okay. Alright, well, we'll miss you. That would have been a lot nicer to have you there. But

 

0:59 

you know what, it's actually was going through the camera.

 

1:01 

No, it's okay. It's a good business showcase. Yeah, right. 170,000 people are walking past they are a captive audience for a weekend. Was that incredible? Yes. So there's that. And to double back to the fuel s fee. That is a happy hour that we host for young professionals. People come for a variety of reasons. We market it through meetup. And what is different about that on meetup and other groups is that we are industry agnostic, and people are there for whatever reason suits them. They may be looking for a job, they may be looking for an investor, they may be looking for partners, strategic partner, I've seen so many different kinds of connections made at that particular event. So it's, it's a wonderful, and then we have a professional live in series. So we weren't people in at all stages of their career so that they can connect and network and kind of make some meaningful transformative connections. Wow. Yeah. So so what you just mentioned there is access to possibly 170,000 onlookers to your company.

 

2:03 

Yes, networking events where you'll get to meet other young entrepreneurs that maybe focus on different areas of technology that maybe you can collaborate, right? And if you're a woman, founder, extra special attention that could be given to help you out

 

2:17 

correct box. Yeah, that's huge. Right? Anything else you'd like to add? Um, those were some of the highlights I wanted to cover. But um,

 

2:28 

you're speechless.

 

2:29 

I am. Oh, yeah.

 

2:33 

Well Dawne. Thank you for the extra time. Yeah. And I look forward for the next time that you're on SIlicon Valley Successes and thank you for also mentioned all those great other people that we we should interview from score, SB DC and all these other groups. Yeah, so I'd love a warm introduction. Happy to happy to do that. Shawn. Thank you. And thank you, again from SIlicon Valley Successes.

 

2:54 

All right. Thank you, Shawn. appreciate being here.

 

Chamber of Commerce and SCORE for Entrepreneurs

0:00

More though, about the other resources, because, yeah,

0:02

sure. I mean, it runs the gamut. There's a lot of nonprofits that we have, as that we have partnerships with, okay, that have a variety of tools. And I'm not even I'm drawing a blank on what's really specific on like, the score, for example, oh, that's a great mentors that you can come in, that will come in and meet with you individually, learn about your business, and help give you some guidance as you're moving forward. Okay, so they are so when they come into our office and meet with people room twice a month business owners twice a month to help get them started. So that's really a great first step when you're very young. Okay, and building out your concept and not quite sure how to proceed. And if you just have an idea,

0:45

are you able to meet with these mentors at the chamber? Yeah,

0:47

that's it, you come in with your concept, okay. And they begin to help you figure out how to flesh that out and how to move it forward. interested in

0:54

what if I've already opened up my business or started developing my app or platform? Can I then go to them there? Is it too late now,

1:02

you can still consult with them at that point it and any point you can we want to put you in touch with somebody who really understands what it is that you hope to accomplish, okay. And so that's what we try to do is kind of guide you towards somebody who's going to have valuable information. We don't want the counselors to waste their time or you to waste your time as you're exploring the ideas and then

1:23

there are like, there's so many nonprofits that are out there without going into the names of all of them at once you come in and we understand what you need. There's someplace that we can guide you for whatever the next step is in your business, so

Chamber of Commerce and Small Business Development Center SBDC

0:00

And more detail about some of those resources for sure.

0:04

So for example, we we work with a lot of local partners like the Small Business Development Center, okay. And so they talk about them. Okay,

0:12

most people, I'm sure, I've never even heard of the Small Business Development Center. So what do they do?

0:20

I'll stop you three more time.

0:24

The Small Business Development Center is a resource that's actually a federal resource, it's completely free. And there are generalists and specialists that are available. And again, it's one of those hairy audacious tools that are out there that are hard to describe. But they do everything from helping with mentoring creating a business plan, they have a magazine or any online, they do,

0:47

as a matter of fact, have a resource guide that lets you know what it is that you need, who you need to connect with, depending on what your what industry you're in, okay. And some of the tools that are available through their website site and through the agents that they have working in all of the regions, all the local regions here. So what happens is you contact an SB DC agent, and they come out they learn a little bit more about your business, what you intend to do, okay, your goals and then they set you up with a specialist. So if it's a technology resource that you need, they have technology investor group that we can connect you with, they have access to capital, both resource both seminars and actual traditional and non traditional funding available, okay,

1:34

and they will see you all the way through the process from beginning to end, and that's absolutely free. Okay,

1:38

so that's one resource that's partnering with the chamber, right? And we're definitely on Silicon Valley success is we're gonna have someone from SB DC here. Oh, awesome.

1:46

That will be fantastic. Tell me

Chamber of Commerce other perks, what is Leadership Mountain View

0:00

parts of the chamber. So for example, I heard of this thing called leadership Mountain View. Can you talk about what that is? That seemed very fascinating to me. Yeah.

0:10

So leadership Mountain View is a 10 month program that you can apply for as a community member. And that it's one day a month. And it's focused around civic leadership and understanding kind of the behind the curtain view of the city of Mountain View, and how decisions get made and who, who's really kind of leading the town and what's happening so you get to see you know, how education and their decisions are decided you get to tour schools and understand more about what it's like to live here when flight to serve here when it's like to lead here and not only are you do you become very close to your classmates and there's generally between 30 and 35 and any class to the classes all intimate and a really great chance to connect but there's about 70, 750

0:56

alum in the program okay and those folks are all leaders you many of them are leaders in the community so every one of our mayor's has been through leadership Mountain View really

1:05

yeah so by going through leadership Mountain View you're able to meet the local community you're able to meet the local government right at the Council level the vice mayor the mayor every level and ask them questions possibly and get feedback

1:20

on either day day life or even your business if you have questions for them if you have if they have time Is that true? Yeah,

1:25

that's exactly right. Oh, should sign you up today. You should

1:29

2019 best class ever

1:34

but but

Summary of Chamber of Commerce

0:00

Now for people that may be from an area that doesn't have a chamber commerce or does not know about what chamber commerce is, could you give a little bit of detail into what a chamber commerce does and is

0:12

sure, yeah, absolutely. So the Chamber of Commerce functions a little bit differently in each community because we kind of customize the membership. It's a member organization that serves businesses within the community, and we're a little bit of a catalyst a convener and we foster collaboration within the community and all over the world. Really. So So these companies that are members of the chamber are they only established corporations or are they startups are they are they anyone they're really anyone that can be anywhere in the world they can be right here in Mountain View if their interest is in connecting to folks to businesses here in Mountain View that's something that we can help them with so so it's about we have about 760 different member companies

0:58

are actively involved in the chamber so

1:00

going back you said anywhere in the world so I'm a startup from New York or even maybe Beijing and I wanted access to the companies here in Mountain View I could join the chamber commerce you

1:14

could yeah absolutely so it's very easy to do it's something that you can do online and we have a website which is chamber mv dot o RG and you can get anybody can get information from anywhere in the world and what it is that we're working on what we're doing who are members are and how that they can get active and

Joining the Mountain View Chamber of Commerce

0:00

If I

0:00

were to join the chamber, yes? What is the onboarding process look like? So if I'm just a startup, me and my co founder, we come to you and say, Listen, this is where we're at with our company. We want media exposure, we want access to potential partners. We want someone to check out our idea.

0:21

But we don't know where to start. Right? And I sit down with you, what would your advice be? Who would I talked to tell me about all these nonprofits resource, you already mentioned? Score, you already mentioned SB DC, right? But sounds like there's an abundance there are

0:34

and it really depends on your business needs. So I think that is what we do is we customize what we do to everybody that joins so and of course, there's a spectrum of membership level. So you can join at the very basic level, it's extremely affordable, and you're at least listed on our directory, and you have access to our programs, okay. And we kind of build up from there, depending on the marketing upside that you need. Okay. And depending on your goals, and how customized the solution is for your needs. So obviously, it's going to be a little bit more pricey to belong to join the chamber if you need to some personal introductions and also engage with folks, when you

1:11

say, personal introductions, would that just be we're at an event you go, Hey, Sean, there's Tim and walk away, or what would you consider personal reduction

1:20

the same way that you do your instructions, okay. When I mean, what I learned what your passions are, I want to walk away, I

1:26

just walk away

1:29

know what, but when you meet people, and you can connect them to somebody else that you realize, wow, that would be a great connection for them. We're constantly doing that. That's really what every one of us are doing. We're a team of six. So we're so long, what are the roles is a team of six? I mean, is it just everyone doing the same thing? Or is I mean, talk about the structure of it. So the way that we are set up as we have a CEO, okay, have a fairly new CEO with us right now. His name is Bruce Bruce Humphrey. And he leads the organization and then I am work with Bruce and I manage membership and help develop all of our our strategy. Okay, and oversee operations. So it's about helping members engage with one another as low priority. Tell me about this engagement? Is it Are you talking about events? Are you talking more that introduction, and then making sure there's follow up with that both both. So is creating what we try to do is create events that have relevance and bring the right people together so that they can meet one another. They're in the right room. Okay. And so that's what a lot of our programming is about. It's very specialized and intentional. So that is something that I helped lead. And then we have somebody who does events, okay, that'd be Katrina,

2:42

and we have Heidi who does social media for us. Okay. She oversees a site called I love nv.org. Okay. And that is a great website to go to, to discover what's happening in Mountain View, things that you might like to know both both business and pleasure, soldier. Yeah, don't have you been to that website. I love envy.

3:02

I've heard about it. Yeah, I've checked it out. I on occasion, I've heard there's pictures of very handsome entrepreneurs on there, sitting in rounded chairs.

3:11

Oh, my goodness, you must be on there somewhere.

3:16

But But. But that remind me of another instance where we actually use the chamber experience where the electric bikes we really what we really wanted one outside of our office, and we had no idea how to go about doing it. And we made a call or an email to you, I believe, and within two days, we had 60 electric bikes out front of our facility. Have you used them? They they're always used, always used by the members of our building. In fact, people have actually come to me and gone, you know, where are the bikes today? Okay, hold on, hold on. Let me check. Let me check my up. But it was from warm introductions that you guys have provided to us right now. Is there a limit to these introductions? Does someone overstep their bounds it anytime I'm Yes,

3:59

absolutely.

4:01

There's a limit to everything. Okay.

4:06

So I can't say no on that, but we are will always help you get figure out what the next steps are, that are practical, okay, right. So if you're going to come in and say, Hey, Don, I want to go right to the top of Google. Let's be honest, that's probably not going to happen. Okay, you're going to have to pay a lot of money, not just okay,

4:21

cool aspects, right?

4:24

But within reason, when you need, you know, whether it's customers that you're looking for its strategic partners that you're looking for, I don't want to say investors because that's not something that we promised. But the fact is, when you're out and about and doing the events that we offer, you have the chance to connect with everybody else.